Founders of the [10 startups](https://pensionbox.in/blog/10-Startups-in-Mission-Start-Ab) start their adventure facing creative-yet-tough challenges as soon as they land in **Mumbai**.  In each episode, those who do the best in challenges get a special safety pass as **“Best Performer”**, so they can't be in the danger zone. This makes things more exciting and competitive, rewarding the founders who do well. 

When the series is about to end, the investors present tricky situations. This final part is like a big test for the founders. They have to show how good they are at handling tough situations and convincing the investors to raise their rounds, giving us a glimpse into the smart decisions that are vital for a startup to survive.

## 1. Critic se Tick

In the first episode of **Mission Start Ab, streaming on Amazon Prime Video**, startups face the **"Critic Se Tick" challenge**. This means they need to present and pitch their brand in a super special way to impress the critics. If the critics think the startup is really good, they give it a green ring out of the red rings. 

The whole challenge is like **creating an immersive experience of your innovative product**, just like when you enjoy a delicious pie – it's all about making it extra special! 

## 2. The Big Break

Get set for an exciting challenge in Episode 2 of Mission Start Ab: Founders have to convince the **Head of a top investment fund** i.e. [Mr. Nilesh Kothari](https://trifectacapital.in/people/leader/nilesh-kothari/), Co-Founder & MD at [Trifecta Capital](https://trifectacapital.in/) aiming [Zepto](https://www.zeptonow.com/), [Cult.fit](https://www.cult.fit/) or [Cars24](https://www.cars24.com/) to team up with their startup brand.

But wait, there are unexpected twists and turns for the founders awaiting – they have to do it in a race against time and face the most tricky obstacles.

## 3. Start Ab Kaun?

This episode was all about focusing on making people remember our brand and improving how they see it. We had a cool idea – to execute a carnival game! Want to know how it turned out for **PensionBox**? Check out the episode **"Start Ab kaun?"** to see for yourself. 

## 4. Do you know?

PensionBox's CEO and Co-Founder share a unique bond that goes way back to their younger versions– the [CEO](https://www.linkedin.com/in/kuldeepparashar/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in) even knew the [Co-Founder](https://www.linkedin.com/in/parasharshivam/?originalSubdomain=in) for a long time when he was just his little brother. 

With such a long history, who could possibly not know each other better? Do you think they know everything about each other, or have they faced unexpected surprises? Find out more by watching **Mission Start Ab, available exclusively on Amazon Prime Video**! 

## 5. Work Your network

Guess what? [Rohit Shetty](https://en.wikipedia.org/wiki/Rohit_Shetty) is a huge deal, right? Ever wondered if we had the chance to meet him? Did we slay our pitch to the network? 

Find out in this episode of **Mission Start Ab**. Don't miss it!

## 6. Attracting Talent

PensionBox is about to hire a new CEO, and the big question is: who will it be? 
Choosing a CEO is a significant decision for any company, as it means entrusting someone else with what you've built. We've had notable individuals like [Saikiran Krishnamurthy](https://www.linkedin.com/in/saikiran-krishnamurthy-669998152/?originalSubdomain=in) (Co-Founder & CEO at [xto10x Technologies](https://www.xto10x.com/?utm_source=google&utm_medium=cpc&utm_campaign=10xbrand_ind&utm_term=xto10x&utm_adgroup=brand&utm_term=xto10x&utm_campaign=10xBrand_IND&utm_source=adwords&utm_medium=ppc&hsa_acc=7482599484&hsa_cam=12999550301&hsa_grp=121375219665&hsa_ad=519748086369&hsa_src=g&hsa_tgt=kwd-835625477657&hsa_kw=xto10x&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=Cj0KCQiA4Y-sBhC6ARIsAGXF1g71Lah6re3RX2vAcXLcPedH6_qpXaDCZ9chaifKiNGwwWzDYjWLvNgaAvbZEALw_wcB)), [Zeenah Vilcassim](https://www.linkedin.com/in/zeenahvilcassim/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in) (Former Director of [Bacardi](https://www.bacardilimited.com/) & CEO at [Zomato Live Entertainment](https://www.zomato.com/zomaland)) & [Riyaz Amlani](https://qz.com/india/876434/socials-riyaz-amlani-the-man-behind-the-rs31-mitron-shot-has-big-plans-to-shake-up-indias-bar-and-restaurant-business#:~:text=Amlani%20is%20the%20CEO%20and,2014%20in%20Bengaluru's%20Church%20Street.) (CEO & MD at [Impresario Entertainment & Hospitality](https://impresario.in/)) expressing interest in joining us and taking PensionBox to new heights. 

The suspense is real—is someone stepping up to be part of our journey, or is it still an open question? Dive into the excitement by watching this thrilling episode of **Mission Start Ab, now streaming on Amazon Prime Video***. Don't miss the suspense! 

## 7. The finale

The whole journey was about making sure their startup gets the st it needs, and it still holds true today! Pitching to investors to raise funds for Strayp was a big challenge. But guess what? They successfully convinced the investors, won the funding rounds


As the series ends, [Kunal Bahl](https://en.wikipedia.org/wiki/Kunal_Bahl) gives a shout-out to the founders, investors, and hosts, recognizing their lasting impact. The show wraps up with cheers for Bharat and India's growing startup scene. 

[Mission Start Ab](https://www.primevideo.com/detail/Mission-Start-Ab/0IW1NH39CLWYIIOD57H3RXOLS0) tells a powerful story of the entrepreneurial spirit in today's India, proving that big dreams can become billion-dollar successes. If you're curious about how **PensionBox** faced the challenges of starting a business, watch **Mission Start Ab**. 

It's a journey deep into the world of entrepreneurship, highlighting the passion and innovation that drive India's startup culture.

Founders of the 10 startups start their adventure facing creative-yet-tough challenges as soon as they land in Mumbai.  In each episode, those who do the best in challenges get a special safety pass as “Best Performer”, so they can't be in the danger zone. This makes things more exciting and competitive, rewarding the founders who do well. 

Challenges in Mission Start Ab

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